Publication Plan

Title: ICED OUT

(original font used: Blax Slab XXL)

 

Price: £4.00

 

Frequency of publication: 1 Issue per quarter (every 3 months)

 

Distribution Methods: Newsagents, Supermarkets, Record stores, Music shops (for example HMV)

 

Aims: Profit is the main aim of the magazine because if too little money is earned through the magazine then there is no point in continuing to produce it. the secondary aim is to convey information on the most current events in the Hip-Hop world through a high quality product, which is why the price is £4.00 per copy. The price of music magazines range from £1.60 to £4.95, and I have chosen to go slightly over the middle price of this.

 

Reasoning behind the Magazine: The magazine will not only inform and educate readers to what is currently happening in the Hip-Hop/Rap world, but allow them to interact and allow them to have input on the magazine, I have made this possible by creating a '50 best songs' title in the contents page, which implies that the readers will be able to compare their opinions to those of the content creators. The content of the magazine is written from the perspective of a conscious Hip-Hop enthusiast, and as this is the targeted audience, readers should be able to understand the perspective and respect it. Although some readers will have more understanding of the Hip-Hop world, this magazine is also user-friendly, in the sense that people who are somewhat new to the scene will be able to know what the content is saying.

Style: the magazine is intended to be largely informal with the use of Hip-Hop jargon and slang, as well as some jokes critical of others in the Hip-Hop scene, however some sections such as interviews with rappers will contain some formal elements, such as their thoughts on recent events in the scene, and how they feel about their music, as many rappers have deep meaning and emotions about their music, and in their music such as Drake. There will be a balance between the images and amount of text.

Regular content:

• Multiple Mixtape/ album review
• interviews with up & coming rappers
• interviews with some of the biggest names in Hip-Hop
• creator's thoughts on rappers and their projects/ up coming music
• creator's playlist, with link to Spotify playlist
• things happening in the scene- beefs, possible collaborations etc

Feature content: (exclusive to this edition)

• 50 best Hip-Hop songs of the year (suitable because it is close to the end of the year)
• 12 best album/mixtape cover artworks of the year (suitable because it is close to the end of the year)
• Gangsta rapper Ice Cube's thoughts on the music released in this year (suitable as a review)
• Rappers Gucci Mane and Kodak Black interview on life in prison for rappers as they had recently been released from prison
• Interview with Denzel Curry discussing his latest addition to his C9 label 'Yung Yugioh'

House Style:

Cover Stories- Diamond SF
Mastheads- Blax Slab XXL
Body Text- Diamond SF
Standfirst- Diamond SF Bold
Captions- Diamond SF/ Diamond SF Bold
Colour Scheme- Purple, white, gold, red (varies widely depending on multiple factors, for example: the rapper's favourite colours, backdrop of the photo-shoot however not in case of plain backdrop. theme of the article also contributes).